Many people cannot tell the difference between these things, but it is very important.
In the split second between reaching for a product and placing it in a shopping cart, something subtle but powerful is at stake: trust. Consumers rarely pause to read every word on a label, rarely weigh every ounce on a scale; they rely on a combination of habit, instinct, and the cues that the product…
Read More “Many people cannot tell the difference between these things, but it is very important.” »