Live daytime television is at its best when a script is set aside in favor of real, high-stakes debate—even if that debate is about something as seemingly trivial as a cardboard cookie box. On a recent episode of Live with Kelly and Mark, co-hosts Kelly Ripa and Mark Consuelos got into a spirited discussion proving that when it comes to Girl Scout cookies, opinions run deep. What began as a routine segment on seasonal news quickly escalated into a “cookie controversy,” with Mark playfully urging the audience to turn against his wife, showcasing their infectious on-screen chemistry.
The drama began when Kelly announced the Girl Scouts of the USA’s 2025 lineup, revealing that S’mores and Toast-Yay! cookies would retire after the season. For Mark, this initially triggered panic. “No, no! Do not—if it’s the Samoa, I’m going to walk off set right now,” he exclaimed, protective of the classic coconut-and-caramel cookie. Once assured that the Samoa (aka Caramel deLite) would remain, the tension shifted. Kelly admitted she had never even tried S’mores or Toast-Yay!, earning playful boos from the audience.
The turning point came with the Thin Mint discussion. Mark cited it as the ultimate Girl Scout cookie, but Kelly declared, “I don’t like Thin Mints,” leaving the audience stunned. Instead of defending her, Mark encouraged the crowd’s reaction, shouting, “Boo her, boo her!” Their playful banter turned the segment into a chaotic, joyful display that captures the couple’s dynamic and the charm of their show.
The retirement of S’mores (launched in 2017 for the 100th anniversary of Girl Scout cookies) and Toast-Yay! (introduced in 2021) is part of the organization’s routine refresh strategy. Classics like Thin Mints, Tagalongs, and Samoas remain the program’s pillars. The timing of this cookie debate was particularly poignant, coming shortly after Kelly celebrated her 25th anniversary on the show with a surprise tribute from her children, highlighting the couple’s long-term partnership and family dynamic.
Fans of the retiring cookies are encouraged to stock up, while the lively debate reminds viewers of the cultural weight of these treats. Kelly and Mark’s playful disagreement over cookies reflects their genuine chemistry and the energy they bring to millions of homes each morning. The Girl Scout cookie season remains the world’s largest entrepreneurial program for girls, and thanks to this segment, interest in the 2025 lineup has only grown. Whatever new flavor replaces Toast-Yay!, Kelly and Mark will undoubtedly be there to give it a very public—and loud—review.