In a truly unforgettable moment on The Price Is Right, contestant Patrice Masse from Grande Prairie, Alberta, Canada, delivered one of the most astonishing and memorable bids the long-running show has ever seen. What started as a typical episode quickly transformed into a legendary moment in game-show history. From the second Masse stepped onto the stage, there was an undeniable confidence in the way he analyzed the prizes, interacted with host Drew Carey, and approached each challenge. His calm presence and careful calculations caught the attention of both the studio audience and the viewers at home, building anticipation for what would become a remarkable Showcase Showdown.
When the time came for him to give his final bid, Masse didn’t hesitate. He studied the showcase carefully—a sleek, stylish car; a vibrant, sun-soaked vacation to Miami; plus several additional high-value prizes that would make any contestant’s heart race. With composure and a deep sense of strategy, he confidently placed his bid at $39,500. It wasn’t a guess tossed into the wind; it was a number chosen with intention, shaped by intuition and an impressive understanding of the show’s pricing patterns. His bid showed not just luck, but a sharp grasp of how closely The Price Is Right rewards players who pay attention.
As the tension began to climb, Drew Carey prepared to reveal the actual retail value of the showcase. The entire studio seemed to shift into collective suspense. Audience members leaned forward in their seats, and Masse himself stood quietly focused, waiting for the moment that would determine whether his careful estimate had paid off. Drew drew in a breath, held the card, and slowly read the number aloud—$39,501. For a split second the room was silent, as if the audience needed time to process the incredible precision of the bid. Then the realization hit: Masse had missed the exact value by only one dollar.
The studio instantly exploded into cheers and shouts of disbelief. People jumped to their feet. Some covered their mouths in shock, while others applauded wildly. Even Drew Carey, usually composed and steady no matter how dramatic the outcome, reacted with visible astonishment. His eyes widened, and he took a step back, momentarily losing his signature calm demeanor. It was the kind of reaction rarely seen from him, reserved only for the most extraordinary moments in the show’s history. “So, let me tell ya…” he said, shaking his head and laughing in total disbelief, unable to hold back his amazement at just how close Masse had come.
Masse’s extraordinary precision didn’t just make for great television—it placed him in a position many contestants dream of reaching but few ever do. By coming within one dollar of the exact price, he became eligible for the Double Showcase win, one of the rarest and most coveted accomplishments on The Price Is Right. His near-perfect bid transformed an ordinary day on a beloved game show into a legendary moment that fans will talk about for years to come.